Meet the Expert
Fatemeh serves Customer Intelligence Professionals, helping companies better leverage customer knowledge to improve marketing and business performance. Her research focuses on overall Customer Intelligence strategies and the CI services landscape, including agencies, analytics providers, MSPs, and consultancies. In addition, Fatemeh covers the trends and issues around privacy, identity, data portability, and the emerging consumer data economy.
How effective is your marketing?
The answer to that question can mean the difference between business success and failure.
Learn how the Six Dimensions can give you more insight into your customers and increase your marketing effectiveness.
According to Forrester Research, "Customer Intelligence is an increasingly complicated business."* New and emerging trends are making it even more difficult for CI professionals to do their jobs. And with limited resources and enterprise-wide responsibilities, it's enough to keep you awake at night.
Join guest speaker Fatemeh Khatibloo, Senior Analyst, Forrester Research and Michelle Boockoff-Bajdek, Vice President of Acquisition & Marketing for Quaero as they discuss key trends CI professionals need to understand and prepare for in this complex new environment.
During this 60-minute discussion, Fatemeh and Michelle will share insightful new research and highlight case studies that should help you stay on top of your game… and get a good night's sleep.
When:
Tuesday, February 28th, 1:00pm - 2:00pm EST
Use the form below to reserve your Webinar seat.
*Forrester Research, Inc. Making Sense of a Chaotic CI Services Landscape, November 29, 2011
